Ars Poetic

Branding

2019

A series of posters for "Ars Poetica" poetry evenings – evenings of poetry readings known as the "new Mizrahi wave of Hebrew poetry."

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These poetry evenings are characterized as a Khafla (Arabic for get-together), due to their Mizrahi style, belly dancing and spoken word. The poetry discusses immigration, ethnic discrimination, unapologetically displaying Mizrahi content – without a hiding place or blurring the lines.

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The series of posters seeks to provide a glance of the cliches and stereotypes faced by young individuals of Mizrahi descent due to the colour of their skin, their external features, their surname and style of speech. The posters frame these cliches in a minimalist Western framing, as if to show that it will be a classic, Western and cultural evening of poetry reading – free from Mizrahi culture.

 

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The goal of the posters is to create a visual illusion for the viewer. From afar, the poster appears like an invitation to an evening at a museum, with suits and dresses. From close-up, however, the content is different. The combination of serif typography with rough lettering acts to exaggerate the contrast.