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Tel Giborim Road
Branding
2021
Branding for a historical-cultural trail in Israeli city of Holon (Tel Giborim neighborhood)
Meeting point
a meeting point between several routes in one location.
A meeting between routes, colours and formative elements.
Values
meeting place, community, young and historical
Use Of Abstract Language
The design and research stage included the identification of images from the neighborhood – historical and iconic locations in Holon and the neighborhood specifically, and the transformation of them into abstract shapes.
Shapes may be combined by deconstruction and construction, thus creating a visual meeting point.
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