Tel Giborim Road

Branding

2021

Branding for a historical-cultural trail in Israeli city of Holon (Tel Giborim neighborhood)

Meeting point

a meeting point between several routes in one location. A meeting between routes, colours and formative elements.

Values

meeting place, community,

young and historical

Use Of Abstract Language

The design and research stage included the identification of images from the neighborhood – historical and iconic locations in Holon and the neighborhood specifically, and the transformation of them into abstract shapes.

Shapes may be combined by deconstruction and construction, thus creating a visual meeting point.

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