Tel Giborim Road

Branding

 2021

Branding for a historical-cultural trail in Israeli city of Holon (Tel Giborim neighborhood)

 

 

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Meeting point 

a meeting point between several routes in one location. A meeting between routes, colours and formative elements.

Values

meeting place, community,

young and historical

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Use Of Abstract Language

The design and research stage included the identification of images from the neighborhood – historical and iconic locations in Holon and the neighborhood specifically, and the transformation of them into abstract shapes.

 

Shapes may be combined by deconstruction and construction, thus creating a visual meeting point.

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