Tel Giborim Road
Branding for a historical-cultural trail in Israeli city of Holon (Tel Giborim neighborhood)
a meeting point between several routes in one location.
A meeting between routes, colours and formative elements.
meeting place, community, young and historical
Use Of Abstract Language
The design and research stage included the identification of images from the neighborhood – historical and iconic locations in Holon and the neighborhood specifically, and the transformation of them into abstract shapes.
Shapes may be combined by deconstruction and construction, thus creating a visual meeting point.